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Every organization on Earth loves to find creative ways to promote their brand. Using promotional items, especially custom apparel, is a great way to increase your brand awareness! Over the last 7 years we have seen some incredibly creative ideas. In the next couple of months we are going to show you some of the most innovative ways that our customers have used apparel to grow their brand awareness.

Idea #1: Getting Exposure for Your Brand While Supporting a Great Cause!

I would like to take full credit for this idea, but I just can’t do it. This concept is something that my Dad has used for almost 15 years with exceptional results in his West Virginia based insurance agencies. A couple of times per year he buys custom printed t-shirts with his logo and a catchy slogan. He runs campaigns in each of his offices where clients buy a shirt for a minimum donation of $5. All monies received from the shirt sales go directly to a local charity.

He switches the charities often, but they’re generally related to animal rescue. I know for a fact that he has literally sold thousands of shirts. I have no idea how much money he has been able to donate to various organizations over the years, but I’ll tell you that it’s a bunch. The other great thing is that he now has thousands of his shirts in the local communities being worn, essentially advertising for him. I don’t make it back to West Virginia as much as I should, but when I do it’s very common to see someone wearing a Sam Baker Agency tee.

If this program is something that you’re considering I would love to speak to you about it. Please feel free to submit a quote request or reach out to me at ben@lknprints anytime.

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